Target audience.

I think it is extremely important to know who your target audience is and how to deal with them. Retailers create a lot of different ways to recognize who theirs clients and that their needs. For example they create surveys. There is a web site http://www.sric-bi.com/VALS/types.shtml provide survey for every one to understand who they are. This web site divides people in 8 different categories such: Innovators, Thinkers, Achievers, Experiencers, Believers, Strivers, Makers, and Survivors. I took the survey to recognize who I am, I will not tell my result, but I will just tell that it is pretty similar to my personality, but at the same time it is different. It is pretty similar f that we did in class, but more deep and detailed. After I realize that the result of my answers not totally shows me, I understand that only surveys it is not enough to understand who your target audience is.
Companies need to define target audience to grow theirs sales. Retailer need to answer this question: "Who is your target customer?" If they have more than one answer to this question, it's time to them retool their marketing plan. For example to determine which concept will bring in the most revenue.
Companies need to think deeply about their target audience and they will have success!