Target audience.

I think it is extremely important to know who your target audience is and how to deal with them. Retailers create a lot of different ways to recognize who theirs clients and that their needs. For example they create surveys. There is a web site http://www.sric-bi.com/VALS/types.shtml provide survey for every one to understand who they are. This web site divides people in 8 different categories such: Innovators, Thinkers, Achievers, Experiencers, Believers, Strivers, Makers, and Survivors. I took the survey to recognize who I am, I will not tell my result, but I will just tell that it is pretty similar to my personality, but at the same time it is different. It is pretty similar f that we did in class, but more deep and detailed. After I realize that the result of my answers not totally shows me, I understand that only surveys it is not enough to understand who your target audience is.
Companies need to define target audience to grow theirs sales. Retailer need to answer this question: "Who is your target customer?" If they have more than one answer to this question, it's time to them retool their marketing plan. For example to determine which concept will bring in the most revenue.
Companies need to think deeply about their target audience and they will have success!

GUCCI Story

The House of GUCCI was founded in 1921 by Guccio Gucci (1881 – 1953), the man who was responsible some hundred years ago, for one of today’s world’s most coveted $ 3 billion mega-fashion brand-name Gucci! In 1938, GUCCI expanded and a first boutique was opened in Rome. Guccio was responsible for designing many of the company's most products. In 1947, Gucci introduced the bamboo handle handbag, which is still a company mainstay. During the 1950s, Gucci also developed the trademark striped webbing.
After Guccio's death in 1953, his son Aldo helped control the company to a position of international prominence, opening the company’s first boutiques in New York, London and Paris. GUCCI has his own style that’s why it is very popular and companies profit increases every year. For example, the GUCCI "Genius Jeans" as the most expensive jeans in the world.
Aldo Gucci expanded into new markets including an agreement with American Motors Corporation (AMC). The Gucci cars sported boldly striped green, red, and buff upholstery and on the door panels, as well as the designer's emblems and outside color selections.
A rotate of the company devised in the late 1980s made Gucci one of the world's most powerful fashion houses and a highly profitable business process. And now in 2009 year GUCCI still has the same position in the world fashion market. GUCCI is not just one product! It is world of products! Clothes, inside car's design, accessories, shoes, etc.
"Gucci has become a multi-brand group from a single brand store over the years, with outlets worldwide – the Fifth Avenue Store in New York is the largest Gucci Store internationally. It is well worth a visit for those who take pleasure in beautiful things."
You can find GUCCI stores all over the world, Africa, Asia, Australia, Europe, Middle East, North and South America.
In a conclusion, I want to post here the phrase which Frida Giannini, Gucci's 34-year-old creative director, said in interview for Harper's Bazaar magazine in the Hong Kong for the opening of the new Gucci Landmark flagship store. “I want to maintain the word sexy but in an absolutely less aggressive way. I would cancel out the word aggressive from the Gucci vocabulary. What I think was missing from Gucci, and what I think women are looking for, is the elegance of the past, an elegance that is reserved for precious things and details. I think that the Gucci woman I am looking at - from the 1960s and 1970s - was very confident and strong and sexy.” And it is true!